A Change is Coming

Insanity is widely regarded as ‘doing the same thing over and over again and expecting different results. William MacDonald shines a light on the perpetual insanity of the video conferencing industry. He explains how current and traditional video architectures have imprisoned and crippled organizations, and why these architectures have and continue to triumph over commonsense. A Change is Coming walks the audience through why the video industry has grown up this way, and why it will never get any better, for users, as long as manufacturers continue to develop infrastructure in silos. All is not lost, as Will shares an architectural vision of what it takes to free the organization and deliver a video conferencing architecture that delivers universal connectivity, where it’s the people that count and not the machines.


William MacDonald

Chief Technology Officer, StarLeaf